Novartis Custom Exhibition Pavilion
Designing and fabricating a warm, hospitality-first architectural pavilion for Novartis at a premier medical congress.
Create a booth that stood out from sterile white-box shell schemes while offering both open visitor flow and semi-private clinical discussion zones.
Combined crisp white structural portals with warm walnut louvers, high-saturation cobalt carpeting, living botanical accents, and backlit clinical posters.
Handed over 6 hours ahead of show opening; ranked among the highest-footfall pavilions on the exhibition floor.